6FTCloser:

Mashable -

Amanda, an intensive care nurse at a New Jersey hospital, woke up exhausted on a recent morning with one more shift left before her week ended. 

She picked up her phone to see that Russ, a man she'd never met before, sent her a video through 6FTCloser, a volunteer-run platform launched as a way to help people deliver messages of gratitude to all frontline workers whose jobs are essential during the coronavirus pandemic.  

Amanda, who requested her last name not be used for privacy reasons, pressed play on Russ' video.

He began singing Stand by Me, the soulful Ben E. King ballad released in 1961. 

"When the night has come / And the land is dark / And the moon is the only light we'll see / No I won't be afraid / Oh, I won't be afraid / Just as long as you stand, stand by me," Russ crooned, while playing a guitar. 

"Hey, Amanda, my name is Russ," he said. "I just wanted to send a little song your way to hopefully bring some cheer and some light to your day. I wanted to say thank you for standing by the people of New Jersey and for the ways you're giving yourself to your community to see healing take place there. Keep fighting the good fight and know that we're cheering you on." 

Amanda weeped. 

"It was totally unexpected, and exactly what I needed," says Amanda. "I’d been around a lot of death, a lot of really sad situations, not having family allowed in the hospitals, no family being able to say goodbye, holding people's hands as they take their last breaths, doing CPR on people you've already lost." 

She says the video helped reel her back in from a dark place, serving as a reminder that her work as an ICU nurse matters, even if she's losing more patients than she ever expected. 

Amanda, who knows the co-founders of 6FTCloser from their time together in college, saw the platform launch on social media in April. A friend nominated her to receive Russ' message. The platform invites people to nominate any frontline worker using their email address or phone number. A volunteer user like Russ is then matched with the recipient and generates a video that is sent by link via text or email. Users who create videos are not given the recipient's contact information, only their first name. Each video is watched by volunteers to ensure it contains nothing obscene or objectionable, and the frontline worker receiving the message has no obligation to view it. 

Since the launch of 6FTCloser, people have sent more than 1,500 messages to frontline workers, including nurses, doctors, delivery workers, and postal carriers. 

Co-founder Noah Friedman says the platform stemmed from his personal desire to express gratitude to those on the front lines. He favored video messages because of the medium's intimacy; a caring facial expression and tone of voice can feel much more personal than text on a screen.  

"I was hoping to create something that would be simple for me and my friends to do but hopefully disproportionately impactful," he says.